Published in Wine & Dine Magazine, 2000
Welcome to the millennial catalogue of Restaurant Concepts 'R Us, the arbiters of all that is happening in the dining scene! Have we got a bumper crop of projects for you to swoon over this year, folks - we're so in the moment, we are the moment.
To begin with, let's get personal. At the end of a long, hard day, isn't it just the best to sit down to a meal, nay, to immerse yourself in a dining experience that fits you as snugly as a second skin? Well, at BYO, you can do just that, every time, scout's honour, because here, we provide the walls and floor, you bring everything else! Your favourite music! Your favourite food! Your favourite wine! Even your very own favourite antique Limoges flatware to eat off! Thus we guarantee a meal perfectly in accord with your desires. Because at BYO, it's all about you.
Yes, you. Because we care. And we also know, dear diner, thanks to exhaustive research, exactly where you want to be when you want to be anywhere but here on a flagstoned balcony, sun pouring down on your bronzed shoulders, azure sea lapping somewhere below. Yes, the Mediterranean! And at It's A Med, Med, Med, Med World, we endeavour to bring you the sunkissed flavours of this, your favourite fantasy gourmet destination. Savour crisp fried calamari with a tomato, garlic, and basil dip, fettuccine with basil and garlic tomato sauce, potage d'ail avec tomates aux basilic, garlic-roasted rabbit with tomato gravy and basil gremolata, basil risotto with garlic and tomato confit, seafood paella (subtly seasoned with basil and tomato, and a soupcon of garlic), and so on! And don't forget to try our house special dessert, courtesy of our chef's bottomless pit of creative energy: tiramisu a la Med, a creamy, luscious fusion of decadent mascarpone with tomatoes, basil and garlic. Is it French? Is it Italian? Is it Greek? Silly, it's none of them! It's Mediterranean!
Fusion is dead, right? It's kicked the stockpot, it's popped its orthopaedic clogs, it's pushing up celery. But sshhh, fusion fans: don't let on what we both know it's not dead, it's only hiding! And find it you will at Meal Of Fortune, where every table's centre is a revolving wheel labelled with the countries of the world. Spin it as many times as you desire, and whichever nations come to rest in front of your plate, those are the cuisines that our crack team of talented chefs, all also fully qualified anthropologists, will blend into the ultimate in cutting edge, personalised, 21st century fusion food, just for you! Ameri-Spani-Kyrgyzstani? Greco-Somali-Slovaki-Thai? Czech-Mex? Aye aye! Folks, you'll have more fun here than Meg Ryan ever did in that diner scene.
If that's not progressive enough for you, then bring your jaded palate down to EI Aboratri, where texture, texture, texture is all! Our signature dish? Well, for now, it's a curd of poulet de Bresse served with organic buckwheat precipitate, wreathed in a cranberry colloid, with a cloud of cilantro fog puffed over the plate at table; and what's more, the entire dish warms up as you eat it. Foams and gels are yesterday's news, honey. Hurry hurry hurry though, because our 27 course degustation menu changes twice a day!
Gentle diner, we know what magazines you flip through. We know what misty bordered pictures hold your gaze. Most of all, we know that your desire to live beautifully is as strong as your wont to eat magnificently. And so we present to you Emulsion, a revolutionary traiteur for the new century. Not only can you pick up ravingly delicious, immaculately presented dishes to bring home, but also paint, wallpaper, furniture and accessories for your abode, all immaculately coordinated so that your meal can have the perfect backdrop. A rustic Provencale farmhouse look to go with your boeuf en daube? A mood of Marrakesh surrounding your djej kdra? No problem! Simply choose one of 240 themes from our brochure, which includes everything from medieval wassailing parties to Tibetan picnics (roast sheep and yak butter tea, yum!) fax us your home dimensions and guest details at least six months in advance, and Bob's your waiter.
And finally, we have a restaurant conceived for a very specific, very special group of diners. Are you young and dynamic? Is your wallet well padded? Is cyberspace your office, your hunting ground, your hobby, the air that you breathe? Do you like seafood? Can you air kiss like a champion? If you answered yes to all of the above, then The Net is for you. Let's surf on in. You enter the dining room, a shimmering cube whose giant flatscreen wall monitors beam live feeds from undersea cameras trained on the Barrier Reef. You sit down; your square showplate doubles as a PC terminal whose Web browser is bookmarked with online auction sites for the world's premier fish markets. You click on, say, Tsukiji, and work up an appetite by bidding furiously for that perfect side of marlin. Then, as you while away the hours by emailing other patrons you want to network with - because you're bound to know them, darling - your purchase is whisked by express helicopter to our kitchens, where it is transformed into a sumptuous vision of oceanic splendiferousness.
Are you hungry yet?
Footnote: This column was originally written as a parody of the restaurant and dining trends then manifesting themselves in Singapore and on other shores. Shortly after it was published, a conveyor-belt sushi bar opened in Singapore in which dishes were ordered via computer terminals displaying browser-based clickable menus. Also shortly afterward, I read about Ferran Adria's concept of scented 'airs'...